All Advertisers Are Going To Sell Us Shit, It’s How They Do It That Matters.
Empowerment is trending. This shampoo is empowering my hair. Swishhhh. This sanitary towel is empowering my vagina – fuck you menstrual blood. You ain’t gonna hold me back! But are we getting a bit lost on what empowerment actually is? My understanding of empowerment is that is facilitates/enables freedom and equality. Which leads to the question: can advertising actually ‘empower’?... Read the rest of this post...
Categories: Empowerment: Man! I feel Like a Woman! Fire me up baby! Rant Yazmin Joy