August 25, 2015 - Written by: Katie Fanthorpe
It’s no secret that the main persuasive tool of advertising is creating the idea that certain products will bring us happiness. Whether it is through making our homes feel like a home, or make-up to make us feel special, we are being sold the promise to happiness in little coloured boxes. This is obviously nothing new. When watching adverts on... Read the rest of this post...
Categories: Fire me up baby! Katie Fanthorpe Mirror Mirror: Self Improvement
June 24, 2015 - Written by: Alison Graham
In a perfect world, this article would be about a low-budget horror film in the vein of Sharknado, something so spectacularly bad it is somehow good. I’m picturing fanged sunbeds and sunglasses which are inexplicably demonically possessed. Unfortunately, ‘swimsuit season’, along with its cousins ‘beach body’ and ‘summer diet’, actually succeeds in creating feelings of dread. (Image via) Recently an online... Read the rest of this post...
Categories: Empowerment: Man! I feel Like a Woman! Fire me up baby!
April 20, 2015 - Written by: Yazmin Joy
Empowerment is trending. This shampoo is empowering my hair. Swishhhh. This sanitary towel is empowering my vagina – fuck you menstrual blood. You ain’t gonna hold me back! But are we getting a bit lost on what empowerment actually is? My understanding of empowerment is that is facilitates/enables freedom and equality. Which leads to the question: can advertising actually ‘empower’?... Read the rest of this post...
Categories: Empowerment: Man! I feel Like a Woman! Fire me up baby! Rant Yazmin Joy